How Analytics is Empowering Cannabis Cultivators and Manufacturers

The past few years have been very volatile for the cannabis industry, with many companies emerging amidst radical changes in state and local legislature. Although the nascent industry presents a host of new and exciting opportunities, there’s still a lot businesses have to learn if they want to capitalize on the market’s potential.

In an effort to shift their strategies from reactive to proactive and meet the demands of the modern age, cannabis cultivators and manufacturers are seeking tools that allow for more-informed decision-making in a timelier fashion. Subsequently, more than ever before, they are investing in the power of their data and are using analytics platforms to help bring together their fractured company architecture and drive results that align with their marketing, sales, and financial initiatives.

In this white paper, we will examine the most impactful ways that cannabis cultivators and manufacturers are using data analytics to optimize and support their operations.

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